Advertising Specialist

Overview

Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.

Skills

Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels

Alternative Titles

  • Advertising Account Executive
  • Advertising Account Manager
  • Creative Director (Advertising)

Related Occupations

Source: 1220.0 - ANZSCO - Australian and New Zealand Standard Classification of Occupations, First Edition.
Note: The tasks associated with the occupation are to be used as guidance only. The tasks listing may include tasks associated with the grouping/category to which the occupation belongs.

Training Pathways

3 courses found.

Course name Providers
BSB60115: Advanced Diploma of Advertising
View on:
Training.gov.au
Superseded by:
BSB61315 : Advanced Diploma of Marketing and Communication
View Providers
BSB50115: Diploma of Advertising
View on:
Training.gov.au
Superseded by:
BSB52415 : Diploma of Marketing and Communication
View Providers
BSB40115: Certificate IV in Advertising
View on:
Training.gov.au
Offered as:
Traineeship
Superseded by:
BSB42415 : Certificate IV in Marketing and Communication
View Providers